Botanican is establishing Lesotho’s first legal network of cannabis growers and bringing sustainable, medicinal cannabis products to local and global markets. By leveraging optimal climates, world-renowned strains and centuries’ worth of local agricultural and medicinal knowledge, Botanican aims to improve livelihoods and reduce poverty, with 20% of profits invested in local communities.
Original Botanican website was developed on the Squarespace platform. In accordance with their team, we moved the website to WordPress and modernized the design. We also set up an e-commerce shop for them to support new trading initiatives.
As this was a redesign project, we started with an original Botanican website that laid foundations for a look that the Botanican team wanted. We used this to create a more modern feel with subtle animation elements. The colors on the Botanican website represent their branding and we made sure to showcase this consistently on all of the pages. We also used their own images to reflect their authenticity.
The Botanican team wanted to start an online shop to offer their products to the global market. We solved this by adding the WooCommerce e-commerce plugin to their website and set it up accordingly. Visitors are now able to pay for their products online as we integrated an online payment processor.