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Branding
We work collaboratively with you to make sure your team’s beliefs and your brand values take centre stage.
Branding
We work collaboratively with you to make sure your team’s beliefs and your brand values take centre stage.
The 2018 Edelman Earned Brand study found that, “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017. These Belief-Driven buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.”
In today’s belief-driven economy, a brand needs to represent its values. Here at Roshem, we work to ensure that your team’s values will firmly take root within the venture you lead.
Brand identity creation process
As part of the brand identity creation process, we will explore the personal sense of purpose experienced by each leading team member, and translate that to your brand’s purpose.
We’ll explore your own corporate culture, and that which you are continuing to nurture, while defining the impact you want to make on global culture.
Our brand development work will ensure that your brand values, solutions and mission will be showcased visually and experientially through a compelling storyline.
Your brand’s story will come together through your logo, your chosen colours, imagery that represents your journey, and curated experiences that will be recorded and shared with your audience.
Mission
Why did you get involved in this business in the first place? Crafting a compelling mission statement is a process. Your goal must be to motivate both your target audience – your current and future customers and clients – and also the individuals who make your company what it is.
Vision
What is your reason for being? What do you intend to accomplish through your business?
Values
Who are the members of your team? What are the personal values that drive them forward?
Benefit
How does you brand provide measurable positive benefit for people and the natural environment? and finally….
Your “We Believe” statement
Beliefs have become an intrinsic part of the brand identity creation process. Express what you believe and stand for directly, in addition to putting together a professional strategy for your vision, values and benefit goals.
Today’s consumers want to be moved and inspired.
They want to be a part of the positive impact you are making on the world by buying your products or services.
Are you ready to take your impact to the next level?
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Marketing strategy
Developing a marketing strategy is vital for any business. A good purpose-driven strategy is a bridge between your product or service and today’s conscious consumers.
Branding
Written content needs to inspire and drive forward meaningful change. Motivate the person reading your words to take action to vote with their buying power and support the solutions your business is creating for global challenges.
SEO Optimization
Search Engine Optimization (SEO) is the process of optimizing your online content to generate more relevant traffic to your website, more meaningful engagement, and thereby increase your online presence.
Design & development
Grow your business and fuel its success by creating a website that will represent your values, goals and ideas to your ideal audience. Take this process further by transforming visitors into community members.
Public relations
Public relations is a strategic communication process companies, individuals, and organizations utilize to develop mutually-beneficial business and social relationships with the public.
Advertising
We can take your paid advertising to the next level by including messaging about the solutions you provide for the relevant global challenges of our age. Being solution-driven is a great way to guide more traffic to your site and increase conversions.
See more solutions
Marketing strategy
Developing a marketing strategy is vital for any business. A good purpose-driven strategy is a bridge between your product or service and today’s conscious consumers.
Copywriting
Written content needs to inspire and drive forward meaningful change. Motivate the person reading your words to take action to vote with their buying power and support the solutions your business is creating for global challenges.
SEO Optimization
Search Engine Optimization (SEO) is the process of optimizing your online content to generate more relevant traffic to your website, more meaningful engagement, and thereby increase your online presence.
Design & development
Grow your business and fuel its success by creating a website that will represent your values, goals and ideas to your ideal audience. Take this process further by transforming visitors into community members.
Public relations
Public relations is a strategic communication process companies, individuals, and organizations utilize to develop mutually-beneficial business and social relationships with the public.
Advertising
We can take your paid advertising to the next level by including messaging about the solutions you provide for the relevant global challenges of our age. Being solution-driven is a great way to guide more traffic to your site and increase conversions.